Posts tagged Digital Advertising.

Defendant disputes the factual basis for the precedential ruling

Olshan attorneys Andrew LustigmanMary Grieco and Morgan Spina will present a webinar entitled The Legal Side of the Digital Marketing World hosted by the Social Media Association.

Olshan Advertising partners Andrew Lustigman and Scott Shaffer, along with Olshan Intellectual Property partner Mary Grieco—all of whom are members of Olshan’s Brand Management & Protection Practice Group—will present a webinar entitled “Marketing in the COVID-19 Era” for the Bronx Third Avenue Business Improvement District on December 16 at 9am. Areas to be covered include ecommerce marketing, advertising claims, social media marketing, and data privacy, followed by a Q&A.

The SEC’s Office of Investor Education and Advocacy warns investors to be skeptical of endorsements from famous influencers marketing new investment opportunities.

On January 16, 2019, Luxury Daily sponsored its seventh annual Luxury FirstLook conference in New York City, entitled Luxury FirstLook 2019:  Digital Acceleration.  The expert speakers were extremely informative and included senior executives from numerous companies, including, Facebook, Google, Boston Consulting Group, LVMH Moet Hennessy, Lladro, Town & Country, Artsy, Forrester Research, McLaren Automotive, Valmont, Quintessentially, Flont, Armarium, Perrin Paris, L.K. Bennett, Publicis Groupe’s Team One, Martini Media, Vibes, Leading Real Estate Companies of the World’s Luxury Portfolio, Douglas Elliman, Concierge Auctions, Luxury Institute, Customer Experience Group, PMX Agency, Timeless Distributors, Shanker Inc. and Euromonitor.  I was invited to attend as Olshan is legal counsel to Luxury Daily.

The sufficiency of the advertisements should be evaluated by analyzing whether they pass the four P’s test.

Ascertaining whether the appropriate rights have been secured need to be carefully considered, even if the marketer is seeking to act in real time.

Inside Counsel article on COPPA Ramifications.

Click below for more information on this event, sponsored by The New Jersey Institute for Continuing Legal Education.

On March 12, 2013 the Federal Trade Commission released an update of its guidance known as Dot Com Disclosures, which was first released in 2000.

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