The Mobile Marketer article "Why is the mobile industry so susceptible to shakedowns?discusses some of the reasons why the mobile industry is facing so many different kinds of lawsuits, ranging from patent infringement to consumer protection issues. The article features quotes from Lustigman Firm attorney, Andrew Lustigman: "mobile remains a channel still in its infancy without clear guidance by federal or state authorities. Instead, mobile marketers are faced with trying to comply with laws enacted long-before the development of the channel as it currently stands, and enforcement by private plaintiffs, instead of regulators who can establish a balanced industry-public approach."
PartnerMarketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses. He’s pragmatic and always looks for ...