Olshan leads the field in the Fashion & Retail Industry. We offer the distinct advantage of being located in the heart of an international fashion capital and being unique in our ability to service all business, intellectual property, technology and marketing needs to brand owners, fashion companies, retailers and e-tailers. The fashion and retail industry is in constant flux in today’s global, technology-driven marketplace and our attorneys offer the requisite creativity and understanding of the unique needs of our clients to guide their success with pragmatic legal advice, from entrepreneurial startups to global public companies.

The fashion and retail industry is driven by intellectual property, and the attorneys in Olshan’s Intellectual Property Law practice are highly skilled in counseling clients regarding brand development and protection, including:

  • Development of a global intellectual property strategy
  • Trademark and copyright clearance
  • Domestic and international anti-counterfeiting
  • Litigation to enforce intellectual property rights, including trademark, trade dress and copyright infringement
  • Protection of trade secrets
  • Rights of publicity and privacy
  • Negotiating and litigating claims under licensing agreements
  • Defending against claims of infringement

Fashion brands increasingly prioritize e-commerce as part of their retail and marketing strategies, and rely on social media, bloggers, influencers and other emerging methods of engaging with their customers, all of which present legal challenges. The attorneys in our Advertising Marketing & Promotions practice provide cutting edge advice on issues involving legal compliance relating to e-commerce sites and all forms of social media marketing, as well as conventional advertising methods, including:

  • Advertising clearance
  • Website development agreements
  • Digital and direct marketing
  • Influencer and social media campaigns
  • Marketing and advertising contracts
  • Pricing and promotional marketing
  • Privacy Policies
  • Sweepstakes and contests

All Capabilities
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