Lustigman and Shaffer Discuss Online Discount Pricing Facing Scrutiny

Olshan Partners Andrew Lustigman and Scott Shaffer authored an article that was published as part of the New York Law Journal’s Cybersecurity Law Report on June 3, 2016. The article, entitled “Online Discount Pricing Policies Face Increasing Scrutiny”, illuminates the issues surrounding online pricing practices and the 50-year old guidelines drafted prior to the existence of the virtual market place. State regulators and class action lawyers are now recognizing the gap between statutory requirements and the current market place, and are challenging retailers pricing practices that they believe violate the governing law. Lustigman and Shaffer assert, “Today’s hyper competitive online retail environment requires retailers to be cognizant of the laws, even antiquated ones, that apply to their pricing practices.”