Advertising Law Blog

The FTC recently issued an FAQ for business: The FTC's Revised Endorsement Guides: What People are Asking. The FAQs are intended to provide further clarity and explanation as to compliance with the revised Endorsement Guides that went into effect on December 1, 2009. The FAQs devote provide a significant emphasis on social media, blogs, Twitter, as well as the use of hashtags and other button-type disclaimers. Importantly, FTC states that merely providing a button that states "DISCLOSURE, LEGAL, or something like that" would not be sufficient disclosure. Instead, the FTC has opined that marketers should provide the disclosure as part of the message.