Advertising Law Blog

In Attorney at Law Magazine’s Legal Legacy Special Issue 2025, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group Andrew Lustigman discussed the example set by his father, Sheldon S. Lustigman, who had his own advertising law boutique firm and eventually retired from Olshan. “My father’s practice, like mine, focused on advertising and marketing law,” Andy said. “As a child, he would bring home examples of his work, such as Sea Monkeys, or other novelty items, so that I was able to see the fun side of the law.” In the 1980s, Sheldon founded the Lustigman Firm, which Andy joined in 1995. In 2011, the firm joined Olshan Frome Wolosky LLP, where Sheldon continued to practice for the next decade. “I also admired how clients relied on my father for advice and his help, particularly when they were facing significant government enforcement actions,” Andy said. “And he loved to help the little guy who was facing a seemingly insurmountable challenge.”