Proposed Federal Privacy Bill Would Impact Mobile Marketing
The recently proposed federal privacy legislation sponsored by Rep. Boucher (D-Va) and Rep. Stearns (R-Fla) seeks to create a complex notice and opt-out/opt-in paradigm for targeted marketing, whether on-line or off-line. Mobile Marketer's article "Is the draft privacy bill a threat to mobile marketing?" includes analysis by Andrew Lustigman and other industry experts.
PartnerMarketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses. He’s pragmatic and always looks for ...