After a tumultuous tenure, John Greco, has resigned as President and CEO of Direct Marketing Association (DMA). The resignation is effective immediately according to the press release which announces Greco's resignation and the search for a new President & CEO.
The DMA has faced membership challenges in the era of growing reliance on the Internet and other technology-oriented channels. In addition, the 2009 board of director elections was highly controversial indicating a rift in the membership base.
Given the significant challenges that industry now faces -- ranging from the economy to increased government enforcement -- direct marketers should hope for a strong leader that is not afraid to stand up for their rights.
PartnerMarketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses. He’s pragmatic and always looks for ...