On May 26, 2010, Andrew Lustigman will co-present at the ACI 4th National Advanced Forum on Financial Services Marketing Compliance on Alleviating Privacy Concerns Associated with Behavioral Targeting.
The session will cover:
- How recent reforms regulate the increase in behavioral targeting
- Assessing the use of cross-industry marketing in behavioral targeting
- How the FTC's proposed privacy principles may impact the use of behavioral marketing
- What type of consumer data may be collected and what type of data cannot be collected
- Determining whether industry self-regulation is an effective means of protecting consumer privacy
- Preventing Internet fraud associated with behavioral targeting
A full agenda for the New York conference can be found here.
From the ACI website:
Legal, compliance and marketing executives from leading financial institutions, as well as the top law firms and the FTC and FDIC, will help you achieve your company's or client's business objectives while minimizing the risks of overstepping regulatory bounds.
As always, marketing financial products and services have to be carefully deliberated and executed. However, with fraud claims on the rise and the aftermath of the sub-prime mortgage market and subsequent credit crisis, the financial services marketing landscape is evolving like never before. Plus, the industry's compliance function is facing an influx of change, with new regulations in store for 2010 and beyond, aggressive government investigations/enforcement actions, an increasing number of audits, more stringent disclosure requirements, and changes at the Department of Justice and FTC as just some of the challenges.
Like never before, those charged with compliance in marketing financial products and services must understand how to comply with the new regime and take extra care in order to avoid the high reputational and financial costs of non-compliance.
The answer is ACI's 4th National Advanced Forum on Financial Services Marketing Compliance, through a faculty of the top law firms, the FTC, FRB, FDIC, and in-house professionals from GE Capital, Mastercard, Key Bank, Wells Fargo, TD Ameritrade and many others, will provide you with the most up-to-date information and clarifications on complex compliance issues and help you stay one step ahead of the curve and avoid potential penalties. Topics include:
- How the current credit crisis shaping the compliance industry
- Understanding how the Credit CARD Act is changing the compliance industry
- Complying with information sharing and privacy restrictions
- Addressing new state and federal regulations and developments
- Successfully complying with Reg Z disclosure requirements
PartnerMarketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses. He’s pragmatic and always looks for ...