Lustigman Writes Article for Financier Worldwide About False Advertising Challenges in the US
The April 2014 issue of Financier Worldwide includes an article written by Olshan Advertising Partner Andrew Lustigman. Andy examines false advertising challenges in the United States, discussing the significant drawbacks of the traditional concept of addressing unfair business practices by filing suit. Andy then details the alternative that has garnered increasing acceptance by US advertisers that are seeking an intelligent, cost-effective, quick and powerful remedy.
PartnerMarketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses. He’s pragmatic and always looks for ...