Advertising Law Blog

Andrew Lustigman was quoted in a Law360 article on the Federal Trade Commission’s revised advertising endorsement guidelines addressing paid product reviews on social media. The FTC’s current guidelines are unclear as to what constitutes sufficient value to trigger a material connection between a marketer and a product reviewer or brand ambassador. Lustigman, who otherwise contributed to the content of the article, was quoted as saying, “The FTC asserts that the test is whether knowing about the incentive would impact the weight a reader might have on a recommendation, placing the burden on the marketer.”