Lustigman and Smith Discuss Drawbacks of Failing to Comply with NAD Advice
Read our latest Inside Counsel article by Andrew Lustigman and Howard Smith "When self-regulatory remedies can be the better alternative." The article discusses the consequences of failing to participate in the self-regulatory process and complying with NAD’s recommendation. A recent enforcement action by the Federal Trade Commission (FTC) against two related skin care and weight loss companies and their principal demonstrates what happens if a marketer fails to participate or accept the NAD’s findings.
PartnerMarketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses. He’s pragmatic and always looks for ...