Vonage recently settled with the New Jersey Attorney General by agreeing to pay $45,945 in penalties. The Consumer Affairs Division received 167 consumer complaints against Vonage concerning the company's business practices.
The Attorney General's reports that as part of the settlement, Vonage agreed to: 1) not use any type, size, location, illustration, graphic depiction or color in any advertisement or other marketing materials which obscures terms or conditions; 2) specifically designate within an advertisement which merchandise has special or limiting factors relating to price, quality, condition or availability; and 3) abide by the Do Not Call Law and pay the required telemarketer registration fee.
This settlement demonstrates how critical it is for marketers to be on top of consumer complaints and to proactively address their concerns. In addition, marketers must carefully review all aspects of their campaigns to ensure the materials clearly disclose all terms and conditions so consumers can make informed decisions, and that they meet customer expectations.
PartnerMarketers, advertisers, agencies and suppliers, among others, regularly seek Andy’s counsel regarding legal aspects of their advertising and promotional marketing businesses. He’s pragmatic and always looks for ...