On December 1, 2009, the FTC's newly revised Guides Concerning the Use of Endorsements and Testimonials in Advertising (http://www.ftc.gov/opa/2009/10/endorest.shtm) went into effect. The Guides modify the existing obligations of advertisers regarding endorsements and testimonials, and also add new obligations specifically for online commenters about products.
Under the FTC's Guides, bloggers and even those using Twitter and Facebook to discuss products and services may be held to be "endorsers," even if they are not paid by the advertiser. If they are endorsers, bloggers and other social media users must disclose the relationship when they discuss the products.
On December 9, 2009 at 1:30 ET, Andrew B. Lustigman will join with Melanie Notkin, founder of SavvyAuntie (www.savvyauntie.com), to present a free, 1-hour Webinar for bloggers and other social media users on the new FTC Guides. During the Webinar, participants will learn about the Guides and best practices to comply with them, including:
*When is a blogger or tweeter an "endorser"?
*What are the rules and risks of the new Guides?
*How can someone both tweet and disclose in 140 characters?
*What are advertisers doing about the Guides?
Participants will also have the opportunity to ask questions of the presenters.
Title: Blogging, Tweeting, Endorsing, and Disclosing: The New FTC Guides
Date: Wednesday, December 9, 2009
Time: 1:30 PM - 2:30 PM EST
SIGN-UP:
Reserve your Webinar Seat Now at:
For your convenience, you can attend the Webinar either online or via a telephone dial-in line.
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