The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.
A group that sells discounted medical services won a substantial legal victory in the District of New Jersey, gaining a full dismissal of a $100 million telemarketing lawsuit filed by Verizon and OnStar, the car phone service.
Arizona House Bill 2825 broadly defines "business opportunity" where it wasn't defined before.
A federal class action lawsuit has been filed against Duracell, Inc. and The Procter & Gamble Company in the United State District Court in California alleging that defendants engaged in a deceptive marketing scheme to mislead consumers as to the battery life of the Duracell Ultra Advanced and Duracell Ultra Power batteries.
Once a name, slogan or word becomes trendy, enthusiastic entrepreneurs race to file trademark applications in the hope of cashing in on the excitement.
Sandra Bullock has filed suit against ToyWatch USA and several vendors for using her image in a marketing campaign without her permission.
In Viacom Int'l, Inc., et al. v. YouTube, Inc., et al., the United States Court of Appeals for the Second Circuit recently reversed a district court's holding that defendants were entitled to safe harbor protection under §512(c) of the Digital Millennium Copyright Act.
In 2010, General Motors used an image of Albert Einstein in an ad for its Terrain vehicle. The image, which GM licensed from Getty Images, depicted Einstein's head on a muscular, shirtless body with an "e=mc2" tattoo.
A judge in New York recently refused to dismiss the complaint filed by a model, Hailey Clauson, and her parents, brought against the retailer Urban Outfitters, claiming the unauthorized use of Clauson's photograph.
Social media sites such as Twitter and Facebook are gaining in popularity with companies and individuals using these valuable tools as a quick and cost-effective way of promotion and advertising.
Google has an AdWords program, which allows third parties to buy keywords, including trademarks, that generate sponsored links when someone types the word or phrase in an online search.