The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.
In response to industry confusion on how promoters of mobile applications should deal with privacy issues, the Mobile Marketing Association recently released its Final Privacy Policy Guidelines for Mobile Apps.
The National Advertising Division of the Council of Better Business Bureaus recommended that a retailer discontinue its pricing comparison claims as they relate to suggested retail pricing.
What happens when an employee amasses numerous "followers" on Twitter and then leaves the company and begins "tweeting" for a competitor?
In the United States if a trademark is not in use, an applicant can still apply for a federal trademark application based on a bona fide intent to use the trademark in commerce.
An interesting opinion letter issued by the United States Department of Justice's Office of Legal Counsel may pave the way for legalized online gaming in the United States.
The FTC and the Consumer Financial Protection Bureau have now entered into a Memorandum of Understanding outlining how the agencies plan to collaborate with each other in regulation of the non-bank financial sector.
The United States Supreme Court has spoken, and the doors of federal courthouses are now fully open to anyone wishing to sue telemarketers under the Telephone Consumer Protection Act (TCPA).
The FTC has approved a new Business Opportunity Rule that will be effective March 1, 2012. The Rule is intended to replace the original 1978 Trade Regulation Rule.
Facebook has agreed to settle FTC claims that it deceived consumers by telling them they could keep their information on Facebook private, and then repeatedly allowing the information to be shared publicly.
The Chief Justice of the United States Supreme Court, John Roberts remarked, "this is the strangest statute I have ever seen." He was talking about the Telephone Consumer Protection Act, or TCPA.