Advertising Law Blog

While mobile marketing continues to develop significantly given the primary importance consumers place on the devices coupled with their tremendous advances in technology, the law in this area continues to lag.

Jonathan I. Ezor continues his frequent presentations on the business and legal aspects of social media.

In connection with the recently announced self-regulatory guidelines for behavioral advertising, the DMA has been holding informational Webinars for its members.

Online marketing plans and sales arrangements that allow consumers to consent in advance to receive and pay for goods or services in the future on a continuing or periodic basis are convenient and beneficial to both consumers and marketers.

Andrew B. Lustigman has been named by New York Super Lawyers - 2010 Metro Edition as a top attorney in their advertising law practice area.

Apparel and accessories designer Fendi settled a trademark counterfeiting suit against Burlington Coat Factory Warehouse for a payment of more than $10 million.

34 state Attorneys General have reached an agreement with website Topix.com to improve the site's handling of abusive and inappropriate posts, including banning the site from charging users a $19.99 fee to expedite the review of their complaints.

The Federal Trade Commission and the marketer of POM Wonderful are waging competing legal actions against each other regarding the POM's ability to make certain health claims without obtaining prior FDA approval and possessing certain levels of substantiation.

Publishers Clearinghouse has signed a new consent judgment with thirty-two states and the District of Columbia that beefs up the company's 2000/2001 thirty-three state agreement.

On August 26, 2010, the Oklahoma Tax Commission enacted emergency regulations under state law HB 2359, a new law that includes sales tax obligations for out-of-state retailers, which went into effect on July 1, 2010.